BIC THE SHAKESPEARE BIC

TEAM

Executive Creative Directors: Frederico Teixeira, Denon Oliveira, Gabriel Sotero, Rodrigo Almeida, Rafael Gil

Creative Directors: Marcelo Felicio, Fernanda Machado, Fernando Drudi, Luiza Sá

Copywriters: Marcelo Felicio, Frederico Teixeira,

Art Directors: Luiz Ramon Evangelista, Denon Oliveira, Marcos Lee, Diogo Dutra, Thiago Lopes

To prove one BIC pen writes up to 3km, we wrote an entire book. But not any book: Romeo and Juliet, handwritten by Shakespeare.

GREENPEACE LOS SANTOS +3°C

TEAM

Creative Directors: Frederico Teixeira, Denon Oliveira, Guilherme Aché

Copywriters: Igor Pontes, Lucas Veloso, Yuri Facioli

Art Directors: Felipe Paganoti, Thiago Dias

Transforming GTA V into a climate change simulator to show the new generation the consequences of environmental damage

COLGATE SMILES EVERYWHERE

TEAM

Creative Directors: Frederico Teixeira, Denon Oliveira

Copywriters: Felipe Choi, Bruno Anibal, Ricardo Sartorelli

Art Directors: Ramon Evangelista, Caio Zucchi, Bruna Marques

The only way to reach the communities in the narrow streets of the favelas was to create a new media: transforming people’s houses into smiles

SORRISO SPONSORS SORRISO

TEAM

Creative Directors: Frederico Teixeira, Denon Oliveira

Copywriters: Felipe Choi, Ricardo Sartorelli

Art Directors: Ramon Evangelista, Bruna Marques

The story of how we turned a soccer player name into a media placement for a toothpaste brand

ATHOS THE REAL PROBLEM

TEAM

Creative Directors: Frederico Teixeira, Denon Oliveira

Copywriters: Leonardo Barbosa, Frederico Teixeira

Art Directors: Paulo Moraes, Denon Oliveira, Guilherme Possobon, Murilo Domingues

What homophobic politicians should really worry about?

 AMARO VIRTUAL NODULE

TEAM

Creative Directors: Frederico Teixeira, Denon Oliveira

Copywriters: Sabrina Villar

Art Directors: Rafael Oliveira

Using the digital marketplace within Instagram to warn women about breast cancer

STARBUCKS I AM WORKING

TEAM

Creative Directors: Rodrigo Almeida, Rafael Gil, Isabelle De Vooght, Frederico Teixeira, Denon Oliveira

Copywriters: Breno Oliveira, Bruno Anibal

Art Directors: Pedro Assis, Rick Abreu, Caio Zucchi

After helping the trans community change their names for free, Starbucks wanted to help them get their first job. So we turned their stores into recruitment hubs.

SCHWEPPES DRESS FOR RESPECT

TEAM

Creative Directors: Felix Del Valle

Copywriters: Frederico Teixeira, Maria Clara Cardao

Art Directors: Eduardo Cesar, Andre Oberg

A touch sensitive dress that proves how much physical harassment women face on a simple night out

MPSP NEXT MINUTE SCENE

TEAM

Creative Directors: Laura Esteves, Kleyton Mourao

Copywriters: Frederico Teixeira, Marina Erthal

Art Directors: Peu Coelho, Denon Oliveira, Mariana Vilela

Using a soap opera character to warn women of their rights

BANDSPORTS ANTI RIVAL VACCINE

TEAM

Creative Directors: Felix Del Valle

Copywriters: Bruno Brux, Frederico Teixeira

Art Directors: Ale Koston, Pedro Velasquez

Protect your kids against H1N1 and the rival club, with one shot. Literally.

PROTEX BABY AWAKENING LULLABIES

TEAM

Creative Directors: Frederico Teixeira, Denon Oliveira

Copywriters: Felipe Choi, Marcelo Felicio

Art Directors: Ramon Evangelista, Marcos Lee, Jean Guelre

Lullabies with melodies to make babies sleep and lyrics to help moms go through baby blues

GREENPEACE HANDLE WITH CARE

TEAM

Creative Directors: Frederico Teixeira, Denon Oliveira

Copywriters: Jessyca Silva

Art Directors: Ramon Evangelista

Print ads of endangered species that crumble in contact with human hands

ROLLING STONE SOUNDPROOF POSTERS

TEAM

Creative Directors: Rodrigo Almeida, Rafael Gil

Copywriters: Frederico Teixeira, Maria Clara Cardao, Rogerio Martins

Art Directors: Denon Oliveira

How about decorating your room with your guitar heroes and practicing in peace without being bothered by your neighbors?

SANTA CASA THE BREAST MOVE

TEAM

Creative Directors: Kleyton Mourao

Copywriters: Frederico Teixeira

Art Directors: Denon Oliveira

To warn women about the importance of self-examination, we put the exam in the middle of Anitta's new hit single choreography

NUBE VOCATIONAL TRYOUTS

TEAM

Creative Directors: Frederico Teixeira, Denon Oliveira

Copywriters: Frederico Teixeira

Art Directors: Denon Oliveira, Alexandre Fernandes

Transforming GTA V into a climate change simulator to show the new generation the consequences of environmental damage

SORRISO ADD THE AD

TEAM

Creative Directors: Frederico Teixeira, Denon Oliveira

Copywriters: Gustavo Silva

Art Directors: Leonardo Carvalho, Camila Cicolo

Turning streamers sub vignettes into a new media format for our brand

PROTEX FROM TABOO TO TATTOO

TEAM

Creative Directors: Frederico Teixeira, Denon Oliveira

Copywriters: Gustavo Silva

Art Directors: Leonardo Carvalho, Carol Cravo

Helping women who never got the chance to tattoo themselves to realize their dreams on their skins

VALESCA POPOZUDA SAFELY EXPLICIT

TEAM

Creative Directors: Frederico Teixeira, Denon Oliveira

Copywriters: Ricardo Sartorelli, Gustavo Silva

Art Directors: Bruna Marques, Leonardo Carvalho

The first forbidden funk sex song with a safe sex verse

FOOD BANK FOOD JEWELRY

TEAM

Creative Directors: Frederico Teixeira, Denon Oliveira

Copywriters: Thiago Monteiro

Art Directors: Romulo Caballero

To fight inflation prices and garner authorities attention, we turned food into expensive jewels

CCWD WEARABLES LIFECYCLED

TEAM

Executive Creative Director: Beto Rogoski, Jeferson Rocha

Creative Directors: Frederico Teixeira, Denon Oliveira, Fernando Drudi

Copywriters: Beto Rogoski

Art Directors: Matheus Franzoni, Denon Oliveira

Giving old wearables a new life as a device that helps reduce child mortality in vulnerable regions

GALERIA VIVA HAM'S REINVENTION

TEAM

Creative Directors: Frederico Teixeira, Denon Oliveira

Copywriters: Frederico Teixeira

Art Directors: Marcos Magario, Denon Oliveira

Reinventing a two hundred year old racist painting to give the african-american community a new symbol of hope and one less of hate

MPSP FISCALIZE COLLECTION

TEAM

Creative Directors: Frederico Teixeira, Denon Oliveira

Copywriters: Felipe Choi

Art Directors: Ramon Evangelista

Young voters don't know their voting rights. So, we transformed the government's election manual into a fashion collection.

RADIO BANDEIRANTES TACKLING SEXISM

TEAM

Creative Directors: Frederico Teixeira, Denon Oliveira

Copywriters: Andre Owf, Sarah Nahass, Frederico Teixeira

Art Directors: Deborah Winter, Beatriz Yoshizawa, Denon Oliveira

Turning the logic of a soccer foul upside down to show how absurd victim blaming is

CORINTHIANS COVER THE PREJUDICE

TEAM

Creative Directors: Kleyton Mourao, Beto Rogoski

Copywriters: Flavio Cherem, Frederico Teixeira

Art Directors: Denon Oliveira

We put sexist comments where the sponsors should be, so brands could put their logos over them and help end the prejudice with what matters: financial support

SANTA CASA THE EXTRA STORY

TEAM

Creative Directors: Kleyton Mourao

Copywriters: Frederico Teixeira

Art Directors: Denon Oliveira

Extras always die in action movies. What if we used them to show how organ donation can save lives?

BUSCOFEM MENSTRUAL

TEAM

Creative Directors: Kleyton Mourao, Laura Esteves

Copywriters: Frederico Teixeira, Marina Erthal

Art Directors: Denon Oliveira, Mariana Vilela

Women are not the only ones suffering from menstrual pain. Why menstrual products are only meant for them?

COLLECTOR FURNITURE PACKAGES

TEAM

Creative Directors: Rodrigo Almeida, Rafael Gil

Copywriters: Breno Oliveira, Frederico Teixeira

Art Directors: Pedro Assis, Rick Abreu

You are young and broke and living alone for the first time. What if the boxes from your few pieces of furniture became more pieces of furniture?

LG JUST A TRAVEL VLOG

TEAM

Creative Directors: Kleyton Mourao, Laura Esteves

Copywriters: Frederico Teixeira

Art Directors: Denon Oliveira

LG had a TV so good you could swear it was real life. That's how we tricked the followers of two influencers into believing they traveled.

LG NATIONAL AUDIOMUSEUM OF BRAZIL

TEAM

Creative Directors: Kleyton Mourao, Laura Esteves

Copywriters: Frederico Teixeira

Art Directors: Denon Oliveira

After a fire incinerated most of Brazil's National Museum archive, we recreated the entirely place using ASMR technology so at least virtually it kept on going

BIC HIGHLIGHTS

TEAM

Creative Directors: Rodrigo Almeida, Rafael Gil

Copywriters: Frederico Teixeira

Art Directors: Denon Oliveira

How many words do you need to tell a story?

BIC THE POWER OF COLORS

TEAM

Creative Directors: Rodrigo Almeida, Rafael Gil

Copywriters: Frederico Teixeira

Art Directors: Denon Oliveira

One single color has the power to change anything. How about four?

SORRISO REFRESH AND GO

TEAM

Creative Directors: Frederico Teixeira, Denon Oliveira

Copywriters: Gustavo Pereira, Frederico Teixeira

Art Directors: Juliana Tilstcher, Luiz Cardoso, Denon Oliveira

Using the dance “passinho” to show the brazilianess of Colgate-Palmolive's baseline toothpaste

COLGATE PLAX GARGABANGER

TEAM

Creative Directors: Frederico Teixeira, Denon Oliveira

Copywriters: Felipe Choi

Art Directors: Ramon Evangelista

The client wanted to announce a new partnership with Rock in Rio. Naturally, we created a new form of headbanging.

COLGATE WHAT YOUR SMILE CAN DO

TEAM

Creative Directors: Frederico Teixeira, Denon Oliveira

Copywriters: Giulia Meletti

Art Directors: Clemente Almeida

An equity campaign created for the Latam region to show the power of the smile

COLGATE LUMINOUS WHITE LOVERS

TEAM

Creative Directors: Marcos Ribeiro, Frederico Teixeira, Denon Oliveira, Rafael Campos, Bernardo Correa

Copywriters: Frederico Teixeira, Rafael Campos

Art Directors: Denon Oliveira, Bernardo Correa

What if a toothpaste helped you keep doing what you love, even if thats something that stains your teeth?

PROTEX PRO CONNECTIONS

TEAM

Creative Directors: Marcos Ribeiro, Frederico Teixeira, Denon Oliveira

Copywriters: Frederico Teixeira

Art Directors: Denon Oliveira, Ramon Evangelista

How many connections are formed through the skin? Through that angle, we created a LATAM campaign to sell Protex’ most premium product

PROTEX FAMILIES

TEAM

Creative Directors: Frederico Teixeira, Denon Oliveira

Copywriters: Frederico Teixeira

Art Directors: Denon Oliveira

To show that Protex is the superior product, we put two families side by side

DANONE LITTLE GIANTS

TEAM

Creative Directors: Nino Goldberg

Copywriters: Frederico Teixeira

Art Directors: Denon Oliveira

Our product helped with your kids physical growth. But as a parent, you also want another thing: for them to grow as people.

FORD THE MEETING OF ICONS

TEAM

Creative Directors: Vico Benevides

Copywriters: Frederico Teixeira

Art Directors: Denon Oliveira

How to activate a pair of tickets? How about we create a lifetime memory for the consumer and a powerful content piece for the client?

TELEFONICA VIVO EASY

TEAM

Creative Directors: Rodrigo Almeida, Rafael Gil, Frederico Teixeira, Denon Oliveira

Copywriters: Pedro Lazera, Jaime Agostini, Frederico Teixeira

Art Directors: Jean Guelre, Marcos Magario, Peu Coelho, Denon Oliveira

A fully on demand mobile data app designed by agency and client to revolutionize the telco market

OLX DETACH SQUAD

TEAM

Creative Directors: Alexandre Fernandes, Rogerio Martins

Copywriters: Frederico Teixeira

Art Directors: Pedro Velasquez

Using a squad of influencers before it was cool

CCAA EMOJI RAIN

TEAM

Creative Directors: Alexandre Fernandes, Rogerio Martins

Copywriters: Maria Clara Cardao, Frederico Teixeira

Art Directors: Andre Oberg, Eduardo Cesar

What if social recognition came exactly when you deserve it?

SANTANDER FIRST STEPS

TEAM

Creative Directors: Luis Claudio Salvestroni

Copywriters: Frederico Teixeira

Art Directors: Marcelo de Holanda

What if you could record a message now, when you open a pension plan, and your kids could see it when they withdraw the fund in the future?