What is the very thing a Brazilian sports father fear the most? Seeing a son support the rival team. With that insight, we created the Anti-Rival Vaccine for Bandsports, a 24/7 sports channel: an idea that used rivalry to support the national children immunization campaign against H1N1.
Would you disagree with today`s most important businessman in front of the entire office? Money demands respect. And the new Forbes magazine campaign, Billionaires, shows that in a funny and lighthearted way. The idea is to toy with those corporate dilemmas, showing how everything changes in the building when the executive staring at you over the meeting table is on the list.
OLX, Brazil`s boggest listing company, presented us with a problem: they had great brand awareness, but little digital consideration. The two previous campaigns were very solid and people knew the brand. But few actually used OLX to sell stuff or even knew how to use the app. Our task was simple: explain them. We had to make the dreaded instruction campaign. in a fun way, we transformed OLX`s complicated 4-step process into a cool team of 4 superheroes, led by the Grandpa, the beloved brand icon.
People have their rights violated every day. And these stories never make it past censorship. To fight that, we created Freedom Voices: a customised soundboard inside Dubsmash, with speeches from the world`s most famous activists, allowing people that enjoyed freedom to support people who didn`t.
If you were a kid someday, probably you imagined something you wish you could play with. Well, with Play-Doh, that is possible.
To show that, this radio campaign featured the sounds of 2 traditional toy ads mixed together, implying new ads that promote unique unexpected toys. By playing with the most classic stereotypes in the toy’s universe and combining them in an unusual way, we showed that with Play-Doh, kids have no boundaries when it comes to playtime.
It was a pretty afternoon when we had this silly, funny idea. ENO removes heartburn in 6 seconds. The skip ad has 5 seconds. So we thought: what if foods that caused heartburn begged you to skip the ad before ENO obliterates them? A few spirited meetings later, hilarity ensued and our awesome client decided to do it.
How do we speak to an increasingly mobile teen audience? By developing a way to embed our product into the mobile experience. Meet Fanta Lens: a project currently under development and implementation for several markets in the world.
So, Demi Lovato was coming to town. Our client had a scheduled pocket show, 200 tickets and a low budget to activate them. The brief? Break the internet. Which is exactly what we did. We created a simple promotion: to win a ticket, you had to dub Demi's new song using Fanta as a microphone. Oh my god, but it worked.
Brazil was facing one of its most devastating economic crisis in recent history. And when that happens, people tend to worry more about today than about tomorrow. Santander had just launched a new pension plan, which is an investment in the future. How could we boost sales of that product in that depressing financial context?
Alien invasion? Crashing doomsday meteor? Dinossaurs making a comeback? It doesn't matter what happens in the world. There are no breaking news capable of changing Bandsports core value: to be a 24/7 sports channel.
One of the biggest challenges Disque Denuncia, a crime denouncing hotline, faces every day is to show that every tip and information counts, and that lowering crime rates can be achieved by fast and easy collaboration. To tackle these issues and raise awareness, we advertised this piece on several Rio de Janeiro newspapers. The idea was to spread a single, powerful message: with one phone call, any citizen can disable the criminal`s trigger.
When you style a new beard, comparisons are inevitable. "Wow, you look like Kahl Drogo" or "Come on, an Elvis sideburn?". Well, if you get tired of that, you can always have yourself a perfect shave. With Philips new 9000 series.
True love has no boundaries. How could we show that through an ad powerful enough to work in any market in the world?
Have you ever tried to assemble anything based on a manual? Well, then you know that you always need Advil afterwards.
To advertise Net's new product, the Wireless Internet, we created a light hearted print campaign showing how birds are affected when there are no more wires to hang out atop.
Most coffees are meant to keep you awake and productive. Not this one. Café Leão is so good and tastes so incredible that you actually get unproductive when you drink it - you stop what you are doing and start to savour every drop.